Showing posts with label Google Analytics. Show all posts
Showing posts with label Google Analytics. Show all posts

Saturday, October 1, 2011

Introducing Google Analytics Premium

Google built Google Analytics on the principle of democratizing data-- giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services google use daily.

Google learned from some of the largest customers that they have some specific needs that the current version of Google Analytics can't meet in their entirety. Today google is addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium.

Google developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers:

  • Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
  • Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
  • Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
  • Guarantees - service level agreements for data collection, processing and reporting

Introducing Google Analytics Premium

Google built Google Analytics on the principle of democratizing data-- giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services google use daily.

Google learned from some of the largest customers that they have some specific needs that the current version of Google Analytics can't meet in their entirety. Today google is addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium.

Google developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers:

  • Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
  • Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
  • Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
  • Guarantees - service level agreements for data collection, processing and reporting

Wednesday, September 28, 2011

Google Analytics Site Search tracking for your Custom Search Engine

Google Analytics Site Search reports provide extensive data on how people search your site once they are already on it.  You can see initial searches, refinements, search trends, which pages they searched from, where they ended up, and conversion correlation.  In the past we admit that setup was a little challenging, but google is happy to announce that now google have made it easy to setup Site Search tracking directly from your Custom Search Engine.

If you are already a Google Analytics user (and your site has the Google Analytics tracking code on its pages), go to the Custom Search Engine management page, select your CSE’s control panel and click on Google Analytics from the left-hand menu. They’ll display a list of your Google Analytics web properties so you can select one and tell us the query and category parameters that you want to track.

Once you save your changes, we’ll generate a new code snippet.  Copy it from the Get Code page, paste it into your site and setup is complete!

You can then access Site Search reports from the Content section of Google Analytics.