Saturday, October 1, 2011

Introducing Google Analytics Premium

Google built Google Analytics on the principle of democratizing data-- giving all website owners, big and small, the ability to learn from their visitors. Many websites use Google Analytics, ranging from personal blogs to large enterprises whose products and services google use daily.

Google learned from some of the largest customers that they have some specific needs that the current version of Google Analytics can't meet in their entirety. Today google is addressing these needs by announcing a new option built for our largest customers: Google Analytics Premium.

Google developed Google Analytics Premium around these pillars: more data, advanced tools, dedicated support and guarantees. Here’s a summary of what that covers:

  • Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
  • Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
  • Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
  • Guarantees - service level agreements for data collection, processing and reporting

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